The Kennedy Center

Social Media Intern

Department description

The Social Media Intern works with the Marketing and Sales Team to support and enhance the Kennedy Center's social voice and help drive its robust campaign efforts, including those of the National Symphony Orchestra and Washington National Opera. This internship requires a passion for writing as well as all things social media, especially as these fields relate to the performing arts. The Social Media Intern will assist with maintaining and updating content schedules, compiling noteworthy articles, post ideas, and digital assets, and respond to patron inquires with the guidance of the Social Media Manager. This is a wonderful opportunity to learn the ins and outs of marketing with social media tools, both to promote ticket sales and to engage an international community of arts enthusiasts.

Project description

Internship Program Support

  • Devise a schedule of posts supporting the Kennedy Center Internship Program and its recruitment efforts.
  • Research new and unique methods of social media outreach to support the Kennedy Center Internship Program, utilizing paid and organic approaches.
  • Consider new and engaging content ideas that also support cross-departmental collaboration.

Social Campaign Support

  • Devise a schedule of cross-platform posts promoting Kennedy Center programs-ranging from numerous performances to educational initiatives.
  • Research best practices and emerging trends and tactics for social storytelling, and consult Kennedy Center branding guidelines to adapt those practices to our messaging standards.
  • Liaise with artist representatives as needed in order to acquire promotional assets.
  • Capture and create original content to bolster these campaigns.
  • Assist in creating campaign reports reflecting key performance indicators.

Key Dates

Summer 2018 Term

Application Available: December 18 - March 16, 2017

Term Dates: June 4 - August 17, 2018

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Fall 2018 Term

Application Available: March 30 - July 13, 2017