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The Kennedy Center

Marketing Strategy Intern

Department description

 

The Kennedy Center's marketing team plans and executes innovative, thoughtful, and comprehensive marketing strategies for all of the Kennedy Center's presentations, focusing on brand perception, positioning, pricing, and sales tactics. We are seeking enthusiastic future marketers who love research, creative thinking, data, and the arts! Our intern will have the ability to adhere to time sensitive deadlines and be able to communicate effectively both within and outside the marketing department. Additionally, they will thrive on independent research and analysis, as well as feeling comfortable sharing their results with the marketing team.

Project description

Project A: 2019-2020 Season Marketing Summaries: Marketing Summaries are short overviews about what a production is about. They help give the marketing managers a quick glance at productions for reference and general knowledge.

Project B: TheaterMania Email Blasts for the Spring Term: TheaterMania email blasts are sent by the TheaterMania organization to their own list of email addresses/names. We are responsible for providing assets and routing internally and externally for approval prior to sending.

Project C: Affinity Research and Outreach for Summer 2019 performances: Affinity marketing is our way of reaching our target markets for specific shows. We research and contact various local organizations, groups and cultures to promote our upcoming events.

Project D: Subscriptions Restaurant Discount Program for the 2019-2020 Season: Every summer we renew contacts with participating restaurants and research any new restaurants for participation, conducting outreach accordingly.

 

Key Dates

Summer 2019 Term

Applications Due: March 17, 2019

Term Dates: June 3-August 16, 2019

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Spring 2019 Term

Application closed November 11, 2018

Term Dates: January 22-May 3, 2019

Fall 2018 Term

Term Dates: September 10-December 14, 2018